Why I rebuilt this site

I've had a personal website at fredmastro.com since 2007. For most of that run, it was a blog. For the last five years, it's been a graveyard. The most recent substantive post was 2020, the categories ballooned to over forty, and the tagline read "Agile, Scrum, Product, Religion, Game Development and more." That's not a tagline. That's a search history.

The site told visitors the truth, which was: this person doesn't know what they're trying to say.

So I tore it down.

What I'm actually trying to say

I've been in tech for thirty years. I started in the Air Force in 1995, learned networks at the Navy Dive and Salvage Training Center, taught Windows NT at a community college, became a developer, became a manager, started two companies, sold both, became a Certified Scrum Trainer, and now I'm building AI products and slowly learning game development. I'm married. I have two sets of twins. I love the Bible and I think apologetics is one of the most undervalued disciplines a Christian can study.

Every one of those things matters to me. But the old site let them blur together. The new one gives each its own room.

• Work is where I talk about fractional leadership, training, and what I learned scaling Clearly Agile and Synuma.
• Build is where I make the case for pairing with founders who have AI product ideas but no production engineering chops.
• Games is the indie itch.io page and the slow-burn dream of a real game studio.
• Stories is this. One real story a month, told properly.
• About is the full picture.
• Faith lives at its own subdomain, because the audiences don't always overlap and I want to write freely there without it changing the read of a fractional engagement pitch.

Why no dates on posts

Most of what I want to write here is evergreen. The SiteZeus story is as useful in 2027 as it is now. Dates make stale content feel stale faster than the content actually deserves. So you won't find them on these posts. If a thing is no longer true, I'll rewrite the thing.

Why one a month

I tried weekly for a long time. It died. Twelve good posts a year beats fifty mediocre ones, especially if you're trying to sell expertise. A monthly cadence is also slow enough that I actually have something to say. Usually a story from an engagement, a lesson from a build, or a take I've had time to sit with.

If you're new here and you want to see what I'm about, start with the Work or Build pages. If you want to see what I'm actually working on, check Currently on the homepage. And if you want to keep up, just bookmark /stories and check back the first week of every month.

Thanks for reading. More soon.